Good Vs. Bad: AD ATTACK!!!!! (pt.2)

          The "bad ad" example was practically porn worthy. So if bad equals shirtless men everywhere, then a good ad must be:

          ... smiling babies... This is actually an effective ad for several reasons. The first thing you notice? Cute, super happy baby. Most American people love seeing two things above all else: cute babies and adorable puppies (but I, personally, prefer cats more). Cute smiling baby? Your attention is now belonging to it. The text directly below it kind of goes along with the picture, in that the word "happy" is involved. Another key word here is "home." People need a home to live in, at least, I hope so. And considering the house market in the present, it's even more effective. So, you have to assume that the target audience are prospecting parents, what, with the baby and home and all that, so now we get to what the ad is actually promoting, loans. Something to point out here real quick, they actually put down two paragraphs of information, which is really good. The more information a person has, the more sure of the good (?) move they're going to make with this loan.
          Information, desperate audience, bouncing baby. This is a good ad. It grabs the attention, catches it again, and runs down its' business.