Grrrrrrrooww. Hot, sweaty, ripped guys that are about to make nitty-grity love (lust) to some chick (wish it was me). Ok, so, how is this a bad ad? It certainly grabs some attention with those sexy abs and pecs, but what the hell is this ad about?! This couldn't be a clothes ad because those clothes look better off than on. It also couldn't be about perfume because even though the "sensual" factor of typical perfume ads is present, there should only be one guy and/or one girl in the picture (usually rubbing or touching) but there are many (hot) guys, and only one girl in this ad. Until I actually look up Dolce & Gabbana, I just have to assume that this ad is promoting a bukakke scene in some weird fashion porn DVD, because that is one of the few things I can only see this as.
And that is why this ad is a bad ad.
P.S: One should also note the huge negative space above the guy bent over the gal. Who here wants to see another sexy guy in that space? It would make sense, if you're promoting clothes, to put more guys with clothes on there. In that negative space. Or without clothes. Just saying.
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